Require motivation for the content that is own strategy? Take a good look at exactly just what these websites that are dating doing.
We don’t stop talking about B2B organizations and their content advertising successes that sometimes it may be an easy task to forget exactly just what the world that is b2C up to – for instance, dating internet sites and apps. However, the blend of great subject matter — dating, attraction and sex –in addition to higher level information analysis are making dating internet site blog sites material that is must-read. While these may possibly not be the obvious resources of content marketing inspiration, their examples are placed on different companies — not only in the wide world of love. In fact, some internet dating sites have actually the most useful content advertising around. Focus on these five internet dating sites for great reads and content that is deep insights.
Dating site #1: OKCupid
OkCupid is a free of charge dating internet site with scores of active users. Your website’s weblog, OKTrends, has made massive waves — not only in internet dating – but to United states culture most importantly. Your blog had been run by author and co-founder Christian Rudder, and analyzes dating through examining data from the an incredible number of users. Articles on OKTrends buck a complete lot of content advertising guidelines; few and far in the middle, usually lengthy and shortage a call-to-action. Nevertheless, because of the sheer quality of data analysis and also the simple and easy funny tone, OKTrends is now a success that is enormous. Inquisitive to understand exactly exactly how? check always straight straight right back with Scripted February 11 for the complete meeting with Christian.
It can take them weeks to put one article together why they rock: Their entire content marketing strategy is focused publishing quality content which is why. Read more